For Fall/Holiday 2020 we venture to Alaska and will be telling our story through product based on this destination. A team of Roark Ambassadors will start the journey in Dutch Harbor and set sail through the Aleutian Islands while surfing, fishing, hiking and split boarding. Crystal Worl has collaborated with the Roark team to design a capsule collection for the Fall 2020.
The Artifacts of Adventure
The chase for Roark began out of a desire to tell stories born of adventure and discovery in the form of a man - he’s the shadowy adventurer that disappears into Mexico for six months camping, only to surface in Paris drinking Bordeaux with a diplomat. Each season we find Roark in a different part of the world, telling stories of exploration within our product, on social platforms and in our bi-annual "Artifacts" magazine. Inspired by the culture and climate of Roark’s destination, we produce two collections per year of clothing, luggage and trinkets - the artifacts of adventure. The product and stories we create empower people to discover self through authentic, youthful, modern and purposeful adventure on the road less traveled.